NEW YORK: Singer The Weeknd said Monday that he will no longer work with H&M after the clothing company posted an ad of a black child in a sweatshirt with the words “Coolest monkey in the jungle” on the front.
Many people criticized the image on social media, calling it racist. H&M removed the image Monday and apologized to anyone it “may have offended.”
The Weeknd, who has a clothing line at the retailer, said on Twitter that he was “shocked and embarrassed” by the photo.
— The Weeknd (@theweeknd) January 8, 2018
Representatives for The Weeknd confirmed the singer would end ties with the company.
Fans of the Canadian singer praised his move.
@theweeknd I applaud you for doing this! Just disgraceful. I can’t believe anyone would even post this. You have no reason to be embarrassed Abel. Keep being you.
— DESIREE CLEGG (@DESIREERN03) January 8, 2018
LOVE U ABEL
— Hnade (@hhnnaadde) January 8, 2018
While others disagreed.
It’s a cute kid wearing a nice sweater
& Looks good on him !!!! !
What’s wrong with this world
Stop being so sensitive!
— Micho (@Micho43630179) January 8, 2018
y’all making this into something it isn’t..
— Lorthern (@Lorthernn) January 9, 2018
In a statement, H&M said, “We completely understand and agree with his reaction to the image.”
The Swedish low-cost fashion brand added that it would “continue the discussion” with The Weeknd and his team.
“We are deeply sorry that the picture was taken,” H&M said.
To show this was done on purpose, these pics were 2 not 1, here is the difference pic.twitter.com/8BWvjyioow
— Vura (@vusiswazi) January 8, 2018