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Be Kind to donate Ramadan water sales to ERC

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Thu, 2019-05-23 00:48

A UAE-based bottled water company has pledged to donate 100 percent of proceeds from the sales of its products during Ramadan to the Emirates Red Crescent (ERC). 

Be Kind, the collaborative platform aiming to establish charitable partnerships, launched in March 2018 during the Year of Zayed, is now launching its first product, Zayed Water, as part of its Ramadan initiative. Named after the late Sheikh Zayed bin Sultan Al-Nahyan, Zayed Water aims to emulate the compassion, generosity and humanitarian values Sheikh Zayed instilled upon the nation, but at a community level. 

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via AN