Dubai South Unveils South Square as Luxury Community near Al Maktoum

Dubai South Properties has introduced South Square, a premium residential community positioned along Sheikh Mohamed bin Zayed Road, mere minutes from the upcoming terminal at Al Maktoum International Airport. The project offers more than 550 apartments across one-, two- and three-bedroom layouts, with prices beginning at AED 1.1 million. The first tower—dubbed S4—sold out in just three hours following its launch on 9 June 2025, underscoring robust market demand.

South Square is set to complete in the fourth quarter of 2028, delivering a wellness-driven urban environment. The community blends contemporary architecture with landscaped outdoor areas, seed farms, walking trails, water features, a yoga deck, and multi-age fitness and leisure zones. Residents will also benefit from co-working spaces, retail outlets and dining facilities embedded within the neighbourhood.

Nabil Al Kindi, the chief executive officer of Dubai South Properties, emphasised that “a sharp increase in demand for residential options in Dubai South, driven by its strategic location, modern infrastructure and exceptional connectivity,” informed the development of South Square. He highlighted that the development “is designed not just for living, but for enhancing quality of life through value‑driven spaces focused on wellness and human connection”.

Dubai South—a 145 km² city-within-a-city masterplan, formerly Dubai World Central—is projected to house more than one million residents upon full completion. Home to Expo 2020, the site now features Expo City Dubai, a logistics district, business parks, and Al Maktoum International Airport—the world’s largest in terms of area.

The broader Residential District currently accommodates over 30,000 residents in gated communities of apartments and townhouses. Infrastructure includes public parks, sports courts, a 50,000 sq ft hypermarket, a mosque, petrol station and public bus connections to the Expo Metro station. Educational facilities include GEMS Founders School, which opened within the district last year.

Domestic and international investors have expressed increasing interest in the area. Dubai South Properties recorded residential sales of more than AED 19 billion in 2024—a figure reflecting sustained investor confidence. The swift sell-out of the S4 tower further confirms this appetite for off-plan residential units in the growing community.

South Square’s design responds to shifting preferences among today’s urban dwellers, with a premium on wellness, connectivity and convenience. The incorporation of seed farms and green outdoor areas aligns with global trends favouring sustainable and biophilic living environments. Co-working zones address rising demand from remote professionals and freelancers seeking residential-work integration.

The development leverages its strategic proximity to Al Maktoum International Airport. That terminal, part of a plan to move all passenger and cargo operations from Dubai International Airport by around 2034, is expected to generate further growth in property and commercial activity in the surrounding area.

South Square also benefits from excellent road links, located off Sheikh Mohamed bin Zayed Road and aligned with Emirates Road and Dubai–Al Ain Road access points. These transport nodes ensure strong connectivity to central Dubai and neighbouring emirates, enhancing the appeal for commuters and regional investors.

Affordably positioned compared to central Dubai developments, South Square’s one- to three‑bedroom units opening at AED 1.1 million aim to attract mid- to high-income families and individuals seeking a balanced lifestyle and investment returns.

Dubai South’s long-term vision emphasises integrated, people-centric urban planning. Future phases include mixed-use spaces such as South Bay villas, townhouses and further apartment clusters, enhancing the district’s diversity. Planned expansion will feature hotels, leisure amenities and social infrastructure, advancing the area into a fully functional satellite city.

Analysts suggest that Dubai South’s development strategy aligns with an anticipated shift in population and business activity southward, driven by the airport transition and Expo City’s redevelopment. This migration is expected to support sustainable growth and distribution of real estate demand across Dubai.

Given the current momentum—evident in the AED 19 billion sales figure and the rapid sell‑out of S4—South Square emerges as both a lifestyle proposition and a barometer of investor sentiment. Steering away from speculative trends, the project’s emphasis on wellness and convenience reflects broader shifts towards integrated community living.