HAYAH teams with Shory to launch ‘Health Protect’, revolutionizing UAE health insurance

HAYAH Insurance Company has joined forces with Shory, an insurtech platform, to introduce an innovative product aimed at transforming health insurance in the UAE. Known as ‘Health Protect’, this offering is expected to simplify the insurance process, making health coverage more accessible and affordable for individuals and families across the country.

This strategic collaboration leverages HAYAH’s digital insurance expertise and Shory’s online insurance solutions to bring about a shift in the way residents secure healthcare plans. With a growing demand for digital services, the launch of Health Protect comes at a crucial time when more consumers are seeking convenience, cost-effectiveness, and fast service in securing insurance. Both companies aim to reshape the user experience by offering policies that are easily obtainable through an entirely digital process.

Adel Benachour, Head of Employee Benefits and Partnerships at HAYAH, emphasized that this partnership reflects their shared commitment to revolutionizing the health insurance industry in the region. Both companies are working closely with the Dubai Health Authority (DHA) and the General Directorate of Residency and Foreigners Affairs (GDRFA) to ensure regulatory compliance while integrating advanced technology into the healthcare ecosystem.

Health Protect sets itself apart by offering swift online registration and approval processes, providing coverage that can be secured in mere minutes. This digital-first approach addresses the challenges traditionally associated with purchasing health insurance, such as lengthy paperwork and face-to-face meetings. By eliminating these hurdles, the initiative allows users to conveniently purchase policies through their smartphones or computers, targeting tech-savvy customers.

As the UAE continues to embrace digital transformation across industries, the launch of Health Protect is seen as a pivotal step in modernizing the health insurance sector. Additionally, the service promises increased transparency and customization, allowing policyholders to choose from a variety of plans that fit their specific needs. By streamlining the process and offering flexible plans, HAYAH and Shory are poised to attract a broad segment of the population, particularly young professionals and expatriates looking for efficient and cost-effective healthcare solutions.

This collaboration highlights the UAE’s commitment to enhancing the overall digital experience in sectors such as insurance, banking, and healthcare. With the introduction of products like Health Protect, the country is rapidly positioning itself as a leader in innovative solutions that cater to the changing needs of its residents.

While both HAYAH and Shory have established themselves as leaders in their respective fields, their combined expertise is expected to bring significant advancements to the health insurance landscape. This partnership signals a broader trend in the industry toward fully digital services, which are expected to become the norm as companies seek to offer seamless and efficient solutions to their customers.

Health Protect is not only aimed at individuals but also designed to support families, offering comprehensive coverage at competitive prices. With the UAE government’s focus on improving healthcare services and promoting wellness, this product aligns with the nation’s broader goals of ensuring that every resident has access to quality healthcare.