Majid Al Futtaim Unveils World's First Immersive Active Gaming Experience

Majid Al Futtaim, a prominent figure in retail, shopping malls, and leisure across the Middle East, Africa, and Asia, has introduced a groundbreaking active gaming experience called Activate at City Centre Mirdif. This launch marks a significant milestone, as it is the world's first immersive experience of its kind.

The Activate experience, developed in collaboration with Activate Games Inc., represents a new frontier in interactive entertainment. Majid Al Futtaim's decision to partner with Activate Games Inc. aligns with its commitment to pioneering innovative leisure experiences in the region. The new attraction is designed to blend physical activity with digital gaming, providing participants with a unique and engaging way to stay active while enjoying high-tech entertainment.

Activate integrates cutting-edge technology to create a dynamic and interactive environment. Players engage in various physical challenges that are enhanced by augmented reality (AR) and motion-sensing technology. This fusion of physical and virtual elements aims to provide an immersive experience that encourages fitness and fun simultaneously.

The venue at City Centre Mirdif has been meticulously designed to cater to a wide audience. From families seeking interactive activities to fitness enthusiasts looking for a new way to exercise, Activate is positioned as a versatile attraction. The space is equipped with advanced gaming stations that utilize real-time data to adapt challenges according to individual skill levels, ensuring that the experience remains engaging and challenging for all participants.

This initiative underscores Majid Al Futtaim's ongoing strategy to diversify its portfolio and enhance its offerings within the entertainment sector. By introducing Activate, the company not only strengthens its position as a leader in leisure and retail but also sets a new standard for active gaming experiences worldwide. The integration of physical activity with gaming technology reflects a broader trend in the industry towards more interactive and health-conscious entertainment options.

The development of Activate is also a strategic move to capture the growing market for interactive and experiential leisure activities. As consumers increasingly seek out novel and engaging ways to spend their leisure time, Majid Al Futtaim’s latest venture is poised to attract significant attention. The emphasis on active gaming aligns with global health trends, where there is a rising interest in combining fitness with fun.

Moreover, the launch of Activate represents a substantial investment in technology and infrastructure. Majid Al Futtaim's commitment to delivering a high-quality, state-of-the-art experience highlights its dedication to innovation and excellence. The partnership with Activate Games Inc. brings together expertise in gaming technology and leisure development, ensuring that Activate is at the forefront of interactive entertainment.

The experience has been designed to appeal to a broad demographic. Families can enjoy the attraction together, engaging in activities that promote teamwork and physical exercise. For individuals, Activate offers a novel approach to fitness, integrating game-like challenges that make exercise enjoyable and motivating.

This innovative offering is expected to drive increased foot traffic to City Centre Mirdif, enhancing the mall's reputation as a hub for cutting-edge leisure experiences. The addition of Activate not only enriches the shopping experience but also positions City Centre Mirdif as a destination for entertainment that combines physical activity with technological innovation.

As Majid Al Futtaim continues to expand its portfolio and explore new opportunities within the leisure sector, the launch of Activate stands out as a significant achievement. The company’s ability to merge physical activity with interactive gaming sets a precedent for future developments in the industry, showcasing how technology and leisure can come together to create compelling and enjoyable experiences.