Four regional hotel brands expand Global Hotel Alliance’s reach in tourism hubs

Global Hotel Alliance (GHA) has further solidified its position as a leader in the independent hotel sector with the addition of four regional hotel brands to its portfolio. Paramount Hotels, Unike Hotels, Sunway Hotels & Resorts, and Andronis join the UAE-based alliance, contributing to a growing collection of upscale and luxury properties worldwide. This expansion not only enhances GHA’s geographic reach but also broadens the options available to its 28 million loyalty program members, creating new opportunities for both leisure and business travelers.

Paramount Hotels, based in Dubai, brings a cinematic experience to GHA’s offering. Its flagship properties, Paramount Hotel Dubai and Paramount Hotel Midtown, infuse Hollywood glamour into their design, appealing to those seeking a unique and luxurious stay. Located in Business Bay, these hotels boast amenities such as themed suites and fine dining, catering to a blend of leisure and corporate guests. The combination of wellness, creativity, and stunning city views has made them landmarks in Dubai’s vibrant hospitality scene.

Unike Hotels, from Norway, adds a distinctive Scandinavian touch to GHA’s portfolio. Known for its unique properties in key locations across the country, Unike Hotels offer guests an immersive experience in Norway’s natural beauty, from mountains and fjords to historical settings. This group has rapidly grown in prominence, with 17 hotels offering a blend of traditional Norwegian hospitality and modern comforts. From Bergen to Utsikten, Unike’s properties stand out as a reflection of the local environment and culture.

Sunway Hotels & Resorts, managed by the Malaysian conglomerate Sunway Group, enhances GHA’s presence in Southeast Asia. Sunway’s properties are strategically located in Malaysia, Cambodia, and Vietnam, providing guests access to luxurious stays in key tourism hubs. Among its standout properties is Sunway Resort Hotel in Kuala Lumpur, an integrated complex catering to family vacations, business events, and entertainment. Its luxury wellness retreat in Ipoh further expands Sunway’s footprint in offering holistic travel experiences.

Finally, Greece’s Andronis hotels, renowned for their luxury and exclusivity, add Mediterranean charm to GHA. Located on the islands of Santorini and Paros, Andronis offers a range of boutique properties that emphasize wellness, romance, and fine dining. Its luxury suites on Santorini are particularly well-known for their breathtaking views and unique cliffside architecture, making them a favorite for honeymooners and those seeking serene, high-end getaways.

This strategic expansion aligns with GHA’s 20th-anniversary celebrations, marking a pivotal year for the alliance. Since its founding in 2004, GHA has grown into a network of 40 hotel brands and over 800 properties in more than 100 countries. The alliance continues to provide GHA Discovery members with an enhanced travel experience by offering unique and culturally immersive stays in highly sought-after destinations.