MG Motor and Arsenal FC Forge Strategic Partnership

MG Motor has announced a significant partnership with Arsenal Football Club, establishing itself as the club’s Official Automotive Partner. This multi-year agreement aligns the renowned car manufacturer with one of the Premier League's most celebrated teams, enhancing brand visibility and engagement.

The partnership, which marks a pivotal moment in MG's centenary celebrations, aims to bolster the connection between the automaker and football fans worldwide. MG Motor's branding will be prominently displayed at Arsenal's Emirates Stadium and Meadow Park, reflecting the company’s commitment to supporting both the men's and women’s teams. The collaboration also includes plans to produce engaging content tailored to Arsenal’s global fan base, further strengthening the relationship between the two entities.

Juliet Slot, Arsenal’s Chief Commercial Officer, expressed enthusiasm about the partnership, emphasizing MG's historical significance and forward-thinking approach, which resonates with Arsenal's ambitions. She highlighted the excitement surrounding MG’s involvement during its 100th anniversary and the club’s long-term growth plans, particularly in promoting sustainable electric vehicles.

The deal comes on the heels of a highly successful year for Arsenal, marked by record-breaking viewership during their Premier League matches against Liverpool. NBC and Peacock reported an unprecedented average viewership of 1.96 million for one of these fixtures, setting a new benchmark for English Premier League games broadcast in the US. This achievement underscores Arsenal's growing influence and the strategic value of MG's partnership with the club.

Guy Pigounakis, Commercial Director at MG Motor UK, underscored the importance of this partnership in MG's centenary year, stating it represents a significant chapter in the company's story. He highlighted MG's dedication to advancing football's future, particularly through supporting the women's professional game, which aligns with the broader objectives of the partnership.

MG Motor, known for its innovative electric vehicles, has seen substantial growth in the UK market, with over 80,000 cars sold in 2023 alone. The partnership with Arsenal is expected to further elevate MG's profile, particularly with the introduction of the highly-anticipated Cyberster convertible. This vehicle is poised to be a standout in MG's lineup, promising electrifying performance and continuing the brand’s tradition of automotive excellence.

This collaboration signifies a strategic alignment of values and ambitions between MG Motor and Arsenal FC. It promises to bring exciting developments for both parties, leveraging Arsenal's global reach and MG's cutting-edge automotive technology to create a dynamic and engaging partnership.

The deal is a testament to the evolving landscape of sports sponsorships, where automotive brands play an integral role in enhancing fan experiences and promoting sustainable practices. With Arsenal's extensive fan base and MG’s innovative approach to electric vehicles, this partnership is set to drive significant engagement and brand loyalty, marking a milestone in both organizations' histories.