Eaton Middle East Introduces App to Tackle Counterfeit Electrical Goods

Eaton, a global leader in power management solutions, has launched the Eaton Asset Manager app in the Middle East to combat the rising issue of counterfeit electrical products. This innovative app aims to ensure the authenticity and safety of Eaton products, safeguarding both property and lives.

Counterfeit electrical products pose significant risks, including fire hazards and electrical failures, which can result in severe injuries and property damage. The Eaton Asset Manager app addresses these concerns by allowing users to verify the authenticity of Eaton products through a unique QR code system. By scanning the QR code or using the app’s search feature, users can access detailed product information, including serial numbers and catalog numbers, ensuring they have genuine Eaton items.

Ashraf Yehia, Managing Director of Eaton Middle East, emphasized the company’s commitment to safety and its proactive approach in the fight against counterfeit goods. He highlighted the app’s role in providing a reliable means of product verification, which counterfeiters cannot easily replicate. This development is part of Eaton’s broader strategy to enhance customer confidence and product safety across the region and globally.

The app is designed for ease of use, available on both the App Store and Google Play. It offers functionalities beyond authentication, such as product management and access to technical support and lifecycle tools, making it a comprehensive resource for users. Whether in the office, at home, or on the move, users can manage their Eaton products conveniently and securely.

The launch of the Eaton Asset Manager app comes at a critical time when the market for counterfeit goods is expanding. According to the OECD, the global trade in counterfeit goods exceeded half a trillion dollars in , with electrical products being a significant component. Eaton’s new app is a strategic move to protect its customers from the dangers posed by these fraudulent products and to uphold the integrity of its brand.

With this app, Eaton demonstrates its leadership in the industry, not only by providing top-quality electrical products but also by ensuring their authenticity through advanced technological solutions. This initiative reflects Eaton’s ongoing commitment to innovation and customer safety, setting a new standard in the fight against counterfeit electrical products in the Middle East and beyond.
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