AMOLED Poised to Take Over Smartphone Market in 2024

The dominance of TFT LCD technology in smartphone displays is set to be eclipsed by AMOLED in 2024, according to a recent report by market research firm Omdia. This significant shift marks a turning point in the smartphone industry, with AMOLED displays poised to become the new standard.

The report highlights a steady rise in AMOLED shipments, fueled by a growing demand for high-performance smartphones and strategic moves by display manufacturers. In the first quarter of 2024, AMOLED shipments surged by 39% year-over-year, reaching 182 million units. Conversely, TFT LCD shipments experienced a 10% decline, dropping to 172 million units during the same period. This milestone marks the first time AMOLED displays outsold TFT LCDs on a quarterly basis.

Omdia attributes this trend to several factors. Firstly, Chinese display manufacturers are rapidly expanding their production of high-quality AMOLED panels. This increased supply, coupled with competitive pricing strategies, is making AMOLED technology more accessible for smartphone brands, particularly in the mid-range segment. Traditionally, TFT LCDs held sway in this price bracket due to their lower production costs. However, the narrowing price gap between the two technologies is making AMOLED a more attractive option for manufacturers seeking to offer superior display quality without significantly impacting affordability.

Secondly, the growing consumer preference for features like deeper blacks, wider viewing angles, and improved energy efficiency – all hallmarks of AMOLED technology – is driving demand for these displays. Smartphone users are increasingly prioritizing immersive viewing experiences, and AMOLED displays demonstrably deliver in this regard.

Analysts at Omdia predict that this trend will continue throughout 2024. Their short-term forecast indicates that AMOLED displays will account for over half of all smartphone display shipments in the second and third quarters of this year. By the end of 2024, Omdia expects AMOLED to hold a commanding lead in the smartphone display market, surpassing TFT LCDs in overall shipment volume.

This shift towards AMOLED displays signifies a significant evolution in smartphone display technology. The superior visual experience offered by AMOLED is likely to resonate with consumers, further solidifying its dominance in the years to come. As display manufacturers continue to refine AMOLED technology and explore its potential, we can expect even more innovative features and applications to emerge in the future.